About Me

Hi, I'm Paola! I'm a fractional product manager and a digital transformation consultant.

Paola Santiago

Building the Right Things, the Right Way

I help founders and business owners turn early-stage concepts into real, revenue-generating products through validation, structured builds, and go-to-market execution.

I bring over 8 years of experience in B2B SaaS, PropTech, and public-sector platforms. I hold a Master of Information Systems & Design from the University of Toronto and have excelled as a Director of Product Management for scaleups (Union Realtime) and a Technical Product Owner for global firms (Arcadis).

I do this using frameworks I've learned by working in startups that raised millions and companies that sell white-labeled software to secure millions in government contracts.

My expertise scales with your needs. Whether you are a solo founder scared that "someone will steal your idea" or an Enterprise Bank needing to navigate complex compliance, I help you build the right thing, the right way.

Experience

8+ Years

Product Management & Strategy

B2B SaaS

PropTech & Public Sector Platforms

Master's Degree

Information Systems & Design, U of T